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Sheila Kumar's Storehouse

Published on: 01/15/23 4:18 AM

Guest column: What`s in a name?

What`s in a name?

What`s in a name? A lot of aspirations, apparently. Before this becomes a scattershot viewpoint, let me specify that I`m talking only about names bestowed on buildings new and old.

It began in a mild benign manner. Apartment blocks of modest rise that came up beside the fast shrinking lakes of a city invariably carried the moniker Lake View. Sometimes the builders grew bold and named their structures after a lone acacia tree that stood on the lake`s shores. Well, the lake shrank, its banks receded, and someone cut the tree,  so the name of the building in the vicinity now carried an element of wistfulness. For those who remembered that tree, that is.

Then for a while,  Hollywood took over and we had new projects names Bel Air, Palo Alto and even Sunset Strip. All of which must have baffled but gratified its mystified residents . Many would not have been able to trace the geneology of the names or would have only  a hazy idea of where Bel Air, Palo Alto was but never what it was famous for (though it boggles the imagination what Palo Alto could be famous for) but nevertheless,  happy to reside in a place with such exotic names.

Because you are where you stay, at least in the bigger cities. The Sumukti apartments in Mayurganj never quite cuts it like Acrovista in a tonier part of the city.  And never mind if you can`t quite remember or correctly pronounce the name of the condo you will be moving into next year.

I totally get  why builders bestow names on  buildings like Whispering Meadows (invariably pronounced Whispring Meedows), Rhapsody and Athene Terrace.  In fact, mangle the name a bit and see the expression on your friend`s face change from perplexity  to awe. The more strange the name of the place, the more hatke it is going to be: maybe Malta marble instead of Italian ones, his and her WCs in the huge loo, a mirror on the ceiling above their etched- with- gold filigree beds…the possibilities are endless.

What these aspirational apartment/villa/bungalow owners seem to be oblivious of are the sometimes grotesque mismatch   between the area and the building coming up in the area. I have passed many a Regalia standing smack in the centre of a dusty field, the dust faithfully adhering to and depositing on the walls of the buildings. I have seen what can only be  called Communist era Brutalist buildings that carry names like Acropolis; a  Wildflower Farm by the side of a dreadfully crowded street choked with traffic, dust and noise, standing next to Serenity. I have seen the name Bijoux emblazoned on a cement block of apartments that made the aforementioned Brute architecture look positively luxurious.  I have scratched my head over a vomit-yellow building named Serendipity, which stood on an unremarkable street, in an unremarkable part of town. I have seen a condominium named Still Waters with nary a ripple of water from a brook, stream, or even drain nearby, that would make the late great architect Frank Lloyd Wright sue the builder, if he wasn’t already deceased. As for Dhruv`s  Ecstasy, I`m too embarrassed to comment on it.

I`m not even going into pretentious names like Windchurn in my Brain, Where the Earth and Rain Meet, What Your Heart Desires. But I do often wonder if the inhabitants of suchly named buildings wince when they need to tell the Dunzo man where to deliver. But I have cheered loudly when passing a modest sized apartment block that was called Poetic Meenakshi.

Then again, we need to be reasonable. Would you really like to reside in a building named, in all honesty, Simple? Dreary? Duststorm Vista? Train View? By The Stormwater Drain? Exactly.

This appeared in the Sunday Express Magazine of 15 January 2023.

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columnloftynames of new buildingsridiculous namesSunday columntongue-in-cheek

Sheila Kumar • January 15, 2023

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