Comfortably Numb

Sheila Kumar's Storehouse

Humour: English as we use her

Over the years, we’ve taken the Queen’s language and turned it into one effective hotchpotch, reports SHEILA KUMAR gleefully. There is a hoary chestnut of a tale that periodically does the round in India’s ad circles. A doughty veteran wanted the Indian branch of his advertising firm to  retain a catchy slogan he had put…

Continue Reading